"POVERTY AND SOCIAL LIFE"

STATE OF JOURNALIST IN TODAYS ERA Journalists have long looked down on PR, perhaps spurred by bad encounters with PR professionals over the years. While I understand, I don’t share that sentiment. I know plenty of terrific PR experts and have found stories and ideas I would not have otherwise discovered. I’ve done my fair share of PR work and have advised clients on PR strategy time and again. What’s rarely discussed is that journalism has a dark side, too. We’ve seen it many times this year. Certainly, journalists have faced detractors from all corners with claims of biased reporting, ethical misconduct and sensationalism. The dark side of journalism should include five areas that damage the industry needlessly. The first area is “pay-for-play,” when a media outlet expects businesses seeking coverage to pay up front for ads. Most might recognize it by a standard term: extortion. Owners and marketers often don’t realize that this is an unethical practice and not the industry norm. Howe

IMPORTANCE OF JOURNALISM TOWARDS SOCIETY The media  is one of the most powerful estates of society. They are responsible for making or breaking the image of a public persona, and also for making a persona well known to the rest of the world. They are responsible for spreading news fast and accurately to all corners of the world, and for shaping public opinion. Journalism is much more than straightforward reporting; journalists investigate an incident and attempt to uncover hidden truths, if any. In this article, let us see how journalism impacts the individual, and the society at large. News reports are the sole source of information to us most of the time. If it had not been for the constant presence of the media all of the time in every place, we would never get to know about events occurring in different parts of the world. It is thanks to journalism that people in USA are made aware of terror attacks happening in Barcelona, and that overage of concerts happening in a particular reg